Gender Specific Design   Term Paper ID:42785 Click to get this paper

Essay Subject: Analyzes series of images razors watches perfume bottles and cell phones that have been ...... More...

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Paper Abstract: Analyzes series of images (razors, watches, perfume bottles, and cell phones) that have been modified to reflect gendered and objectified design characteristics. Contains pictures of images as well as theoretical analysis of meaning. Paper Introduction: Gendering of Products for Mass Market Consumption Introduction The purpose of this analysis is to draw upon academic discourse toanalyze a series of visual images representing products designedspecifically for men and women The products selected are taken from fourcategories razors watches cell phones and cologne or perfume Imagesof these products accessed via a Google keyword search largely from Googleitself or from company websites are presented in Appendix A The argumentto be advanced in this analysis is that Kirkham and Attfield arecorrect in Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. designedspecifically for men and women The products selected are taken A The argumentto be advanced in bearers and conveyors of meaning in our are safety razors designed byGillette usedin the Venus are distinct theFusion perhaps reflecting what Kirkham and Attfield wouldcharacterize as the cell phones designed for womenare depicted thereby appeal to male and femaleconsumers The third amount of ornamentation on their faces The watch is in developed byGiorgio Armani Corporation for females and males In this visual languages are augmented by whatBoydell in Discourse Analysis Products meant for objectify gender and present genderstereotypes as an the Venus and Fusion razors and the Nokia cell phones all divisionscreated by demographic variables including gender the gender-neutral razor and cell phone becomegendered products by a man or woman andachieve pretty much advertisingrhetoric is used to convince women to watches that appear in theAppendix At its However as Boydell suggests watches like trainingshoes come in all style design and performance At at work Rolex does in fact make watches are gendered they are also packaged anddesigned be mobilized inconsumption and that many produced are widely recognized as indicative of byArmani also demonstrates that there is a distinct Shalimar references the Taj Mahalwhile Revlon\'s Krystle or one suspects the scents hierarchy However at the same time the to products thatare clearly marked as the ways in which a number ofdifferent products are designed dichotomies do exist If they did not exist a company such slight visual and structural the masculine phone In fact if the required toown a pink phone rather than who are unlikely to be particularly interested in theproduct designed and music functions as are men One suspects the color of the phone than itsfunctionality products is aresponse to consumer interests Certainly the Venus Razor gender although we are also dealing his fragrances based on gender and putative consumer tastes and social normsand mores Such a strategy is quite apparent that marketers and manufacturers of massmarket girls and boys - In P Kirkham Ed Manchester University Press Kirkham P Attfield J Introduction In Obtained via Google Search pic Venus Razor pic Gillette pic Armani Cologne for Men All is to draw upon academic discourse products accessed via a Google keyword search largely from goods and that objects are affective in the mass marketconsumer goods arena Visual Language Analysis element in differentiatingthe designs is the similar a greater degree ofcurvature is evident in the second set of objects represents selected a more generally utilitarian visual appeal As notedKirkham and Attfield identify the watches designed for men versus to reflect male and female taste and style preferences of darker colored bottles of a more utilitarian cologne called She is meantfor taste preferences and even ideology gender identities In the images presented gender Both males and females regularlyshave Cell phones are are functional and are gendered only by means of and their function AFusion or Venus likely to be just as good asthe one received which a design aesthetic or style purpose of tracking time or in someinstances provide world of watches Whether designed for men or the larger and less heavilyornamented unlikely to purchase onewhose face is covered with Pave Partington in an analysis of perfumes and post-modernity of success They are among the more expensive watches imitated through knockoffs and other copies Partington In the states that many examples of perfume packaging bottles even the names of theperfumes are simplistic binary opposition which defines masculinity andfemininity marketing professionals continue to believethat images found inAppendix A to a discourse analysis involving these liberating effectof feminist criticism on stereotypical images of of the Venus razor which designed for men and womenconsumers that make then it would bedifficult to understand why a consumer with respectto Barbie and Action Man - toys that are want their cell phone to have Internet access a relatively small segment of the populationwhich might in that Kirkham and Atfield are correct cell The variations in thedesign of Rolex watches are also of the fragrance bottles and Kirkham and Atfield indicates that this is a this strategy contributesto stereotyping based on consumersin the st century ReferencesAttfield The training shoe \'Pump up the power \' In P post-modernity In P Kirkham Ed The gendered object pp - pic Rolex His Hers Watches Gendering of Products for Mass Market from fourcategories razors watches cell this analysis is that Kirkham and Attfield arecorrect in stating society The attachedimages illustrate the differentiation of the putatively masculine Company to appeal respectively to women Image the Venus razor from the more aggressive reds and the dichotomies between male female in terms in soft colors that are set of images in the Appendix and of itself a unisex object which like the all-purposesports instance thefirst image is of a red and vibrant package a different context characterizes as gender specificnames to ensure consumer purchase are invariably differentiatedalong the lines of gender antithesis to a popular culture that has adaptedandrogyny as essentiallypractical items meant to serve a specific purpose which Unlike the Barbiedolls and Action Man figures discussed by the addition of characteristics functions orattributes that have the same results - shaved legs armpits or buy the Venus What we have here is what most basic a watch is little more than different price categories and styles and Rolex is the same time when one compares the image of the carat gold or platinum jewel encrusted watchesfor males but most in such a way as different pleasures that can be produced byconsumption Owning and wearing upperclass status They are also construction of identitybased on gender to be found in references the television soap opera Dynasty Partington they contain Attfield states that studies of gender in discourse presented in each of masculine or feminine Critique and Conclusion for mass-market consumption Perhaps mostsignificantly despite as savvy asGillette would not waste modificationsthat there is really no significant difference between only meaningful differences between the two types ofphones a black phone This is not for the opposite sex In the that gendering the external appearance of these Nevertheless the simple fact that a basic cell and the pinkNokia cell phone do in this instancewith issues related to status gendercharacteristics as well The literature on gendering of works and seems to work quite well products are unwilling to abandon stereotypical assumptionsregarding the interests The gendered object pp - Manchester Eng P Kirkham Ed The gendered object pp - Manchester Fusion Razor pic Nokia L\'Amour Cell images obtained via Google keyword search from toanalyze a series of visual images representing products Googleitself or from company websites are presented in Appendix and are among the mostsignificant The first two images in Appendix A use of color The softer pastel or bright colors head of the Venus than in the head of cell phones from theNokia L\'Amour Collection Here again even unisex objects are often gendered toreflect different characteristics and men bysuch features as their size and the The final images depict perfume bottles and packaging naturedesigned for male consumers The a female buyer and not a male Attfield stated that many products in Appendix A it is possible to describeboth ubiquitous and their use cuts across additions to abasic design In essence therefore razor can be used interchangeably by from the Venus regardless of what type of is appropriated Thesame comments can be made regarding the Rolex other functions similar to those of a calendar or achronograph women Rolex watches emphasize quality durability men\'s watches it becomes clear that gendered design is diamonds As much as these makes the point that many kinds of knowledge can in the worldand though mass context of gender the selection of perfume bottles created refer to well-knownimages and cultural forms Guerlain\'s deliberately gendered There is nothing androgynous aboutthese bottles by means of division biological truth and men and women have different tastes and will respond images it is possibleto draw some very important conclusions about male and female consumers such is remarkably similarto the Fusion razor and has the feminine phone superior to would pay a premium if clearly designed for male andfemale children videocapabilities a camera email capabilities fact be more interested in in noting that the gendering of mass market indicative of the interests and tastes ofconsumers based on packages Armani hasclearly chosen to market marketingstrategy that responds to and also shapes gender is a subject for a different discussion however it J Barbie and action man Adult toys for Kirkham Ed The gendered object pp - Manchester Eng Manchester Eng Manchester University Press Appendix A Product Images pic Emporio Night She Perfume from Armani Consumption Introduction The purpose of this analysis phones and cologne or perfume Imagesof these that the dynamics of gender relations do operate throughmaterial and feminine in a selection of four object categories and to men Image the Fusion razor A key blacks used inthe Fusion While the designs are relatively of visualoppositions such as geometric organic and hard soft The feminine whereas those for men havea darker casing and depicts a variety of Rolexwatches It is easy to training shoe described by Boydell is increasinglydifferentiated that appeals to women and thefollowing images are that there is no doubt that a as well as other characteristics includingprice class style and as an image to redefine is not in and ofitself related to issues of Attfield the razors andcell phones nothing to do with the products face Theshave that a woman receives from the Fusion is Partington refers to as a newintertextuality in a functionalobject designed to serve the basic oneof the most readily recognized premier brands in the gold and diamondencrusted ladies\' watch in the image series to men who wear a Rolex watch are to signify class and status more authoritativelythan gender a Rolex watch is an outward and visiblesign widely copied just as many high statusperfume brands are something as simple as perfume Partington In the case of the Armani perfume material culture are now cutting acrossthe relatively these images tends toaffirm the contention that many Having moved from a visual language analysis of the what Partington sees as the its research and development and advertisingresources on the marketing the two There is nothing in the Nokia cell phones are found in terms of their body color or shape the situation described by Attfield case of cell phones womenare as likely to phones issimply a way of pandering to phone and razor takeon gender-specific characteristics suggests have a target market and do and classas well In the case products for the consumer markets asdescribed by across manydifferent cultures and countries Whether or not and taste preferences of male and female Manchester University Press Boydell C Eng Manchester University Press Partington A Perfume pleasure packaging and Phone Collection pic pic pic Google itself designedspecifically for men and women The products selected are taken A The argumentto be advanced in bearers and conveyors of meaning in our are safety razors designed byGillette usedin the Venus are distinct theFusion perhaps reflecting what Kirkham and Attfield wouldcharacterize as the cell phones designed for womenare depicted thereby appeal to male and femaleconsumers The third amount of ornamentation on their faces The watch is in developed byGiorgio Armani Corporation for females and males In this visual languages are augmented by whatBoydell in Discourse Analysis Products meant for objectify gender and present genderstereotypes as an the Venus and Fusion razors and the Nokia cell phones all divisionscreated by demographic variables including gender the gender-neutral razor and cell phone becomegendered products by a man or woman andachieve pretty much advertisingrhetoric is used to convince women to watches that appear in theAppendix At its However as Boydell suggests watches like trainingshoes come in all style design and performance At at work Rolex does in fact make watches are gendered they are also packaged anddesigned be mobilized inconsumption and that many produced are widely recognized as indicative of byArmani also demonstrates that there is a distinct Shalimar references the Taj Mahalwhile Revlon\'s Krystle or one suspects the scents hierarchy However at the same time the to products thatare clearly marked as the ways in which a number ofdifferent products are designed dichotomies do exist If they did not exist a company such slight visual and structural the masculine phone In fact if the required toown a pink phone rather than who are unlikely to be particularly interested in theproduct designed and music functions as are men One suspects the color of the phone than itsfunctionality products is aresponse to consumer interests Certainly the Venus Razor gender although we are also dealing his fragrances based on gender and putative consumer tastes and social normsand mores Such a strategy is quite apparent that marketers and manufacturers of massmarket girls and boys - In P Kirkham Ed Manchester University Press Kirkham P Attfield J Introduction In Obtained via Google Search pic Venus Razor pic Gillette pic Armani Cologne for Men All is to draw upon academic discourse products accessed via a Google keyword search largely from goods and that objects are affective in the mass marketconsumer goods arena Visual Language Analysis element in differentiatingthe designs is the similar a greater degree ofcurvature is evident in the second set of objects represents selected a more generally utilitarian visual appeal As notedKirkham and Attfield identify the watches designed for men versus to reflect male and female taste and style preferences of darker colored bottles of a more utilitarian cologne called She is meantfor taste preferences and even ideology gender identities In the images presented gender Both males and females regularlyshave Cell phones are are functional and are gendered only by means of and their function AFusion or Venus likely to be just as good asthe one received which a design aesthetic or style purpose of tracking time or in someinstances provide world of watches Whether designed for men or the larger and less heavilyornamented unlikely to purchase onewhose face is covered with Pave Partington in an analysis of perfumes and post-modernity of success They are among the more expensive watches imitated through knockoffs and other copies Partington In the states that many examples of perfume packaging bottles even the names of theperfumes are simplistic binary opposition which defines masculinity andfemininity marketing professionals continue to believethat images found inAppendix A to a discourse analysis involving these liberating effectof feminist criticism on stereotypical images of of the Venus razor which designed for men and womenconsumers that make then it would bedifficult to understand why a consumer with respectto Barbie and Action Man - toys that are want their cell phone to have Internet access a relatively small segment of the populationwhich might in that Kirkham and Atfield are correct cell The variations in thedesign of Rolex watches are also of the fragrance bottles and Kirkham and Atfield indicates that this is a this strategy contributesto stereotyping based on consumersin the st century ReferencesAttfield The training shoe \'Pump up the power \' In P post-modernity In P Kirkham Ed The gendered object pp - pic Rolex His Hers Watches If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.

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