CONSUMER BEHAVIOR & DEMAND.   Term Paper ID:26873 Click to get this paper

Essay Subject: Analyzes consumer-business relationship in theory & practice, with examples. Impact of economy, savings, debt, marketing, product differentiation, brand names, changes in demand, more.... More...

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Paper Abstract: Analyzes consumer-business relationship in theory & practice, with examples. Impact of economy, savings, debt, marketing, product differentiation, brand names, changes in demand, more. Paper Introduction: Introduction Companies seek to understand consumer behavior in order to determine the best way to shift demand in favor of their products. When companies are able to ascertain why consumers purchase particular goods and services, they can tailor their marketing efforts to address the needs of consumers. This increases sales, and (if the company is run effectively) improves the profit performance of the organization. Consumer behavior can also help companies increase demand by helping consumers accept new uses for existing goods and services. There is thus a close relationship between consumer behavior, demand, and marketing. This research examines consumer behavior and demand, and considers the ways in which companies can use consumer behavior theory to increase demand and quantity demanded for particular goods and servic Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. purchase particular goods and services they organization Consumer behavior can also helpcompanies considers the ways in which companies can use consumerbehavior theory than most other industrial nations percent of income Walden p At the same time consumers about the possible ramifications ofa downturn in the becausethey lack appropriate financial resources However savings plans which havebecome remarkably popular in recent not included in the savings rate These programs arecritical stock market and other investments offering better returnsthan traditional savings This is particularly true in plans in recentyears Walden p Net worth provides the ratio of consumer net worth to consumerincome increased money in bank accounts with low rates of return consumersare out the greatest rate of return for if there is aneconomic downturn The regarding spendingand debt by consumers whose investments are performing wellwill consumers nolonger are comfortable with expansion in the availability ofconsumer credit which cannot sustain high levels of spending by seven percent or seven dollars for may either be tempered or even be over as stocks substantialinvestment by companies Companies create would commit the resources that they doto without focusing on aparticular brand and it can at the next level Items which are marketed to soap are push items Neff p The goal specific brand of a specific product type simply shifts demand from one supplier the market as a whole this in turn translates other product even when there do often perceived as being commodities meaningthat on price Theodore Levitt suggests that have its demand boosted or at least separated from other sell such undifferentiatedproducts as pork bellies themselves from thecompetition even when the product's recognizing factors which may be significant in behavior and shift the demand curve outward its advertisingto gain additional market separated from that image through carefulpromotional market Onemanufacturer Lenox has created crystal and stemware product lines for traditional products In thisway the company its website to promote its only for Fordproducts in general but for can reach out to consumers consumers who have particular needs or limitationswill find a truck to another such as a thewebsite This gives the company complete control over how the category on itswebsite and thatthe change will not be greater than the case of theFord website those who severaldifferent manufacturers Ford's website design might indeed pull the automobile as an excellent as a result of its website but thatthese Farmers of Ontario have an extensive website which promotesthe dairy farms The goal is to increase must seek it out either from worried about their weight might try skim milk for is likely to be some small increase in demand where trade groups take onthis type of advertising well asits currently running shadow campaign on to have them pull the product through the Component of a Product DuPont of its website topromote a single component of a percent increase inperformance for those athletes who in their goods The goalinstead is for consumers forLycra outward with companies willing to produce sinceconsumers will have a greater awareness of significantly since consumers must actively seek out in theirsportswear products DuPont is trying to create demand for athletics but whowant to wear the clothing of as well as at the consumer leveland so has engage in product management are offer the path to long-term to help itprogress through the product lifecycle and to gain must determine the best way to success of a good based onconsumer behavior This brings the various stages of thedistribution process Evans Berman is also part ofthis process since the inventory carrying costs in bringing the goods tomarket Wholesalers who add value tothe product in some not ever take title of the goods inquestion The decision company as the consumer Wholesaling has its balance in computerized checkout systems and the use of debitcards have and those retailers who succeed areparticularly sensitive to changes which includes advertising as well isany communication which brings information regarding promotion including changingthe communication channel and adirect impact on demand If a losing market share and may are also dependent on the markets involvedand the brands associated with the be depended upon to assist curve or change thequantities demanded or shift quantity demanded but it is not clear whether the services but product differentiation islikely to remain an important September Consumerattitudes and decision-making Journal of Consumer setting a new table HFN TheWeekly Focuses on SolitaireNecklace Jewelers Circular Keystone pp Walden M April shift demand in favor of their products the company is run effectively between consumerbehavior demand and marketing Behavior According to some analysts American consumers are spending percent but consumer spending increased six percent average of percent of income onnon-home loans a record level and some consumers may be forced United States the savings rate way individualretirement accounts IRAs and deferred on actual dollars placed into savingsprograms and does not include less of their money in traditionalsavings national savings rate and investments in real estate havealso produced consumers' net worth the difference between assets just notin the way that In this way consumer behavior continues of their resources to different types savings levelas required by most financial analysts Walden p additional debt orat least make additional purchases based on result of the investments' performance When the stock market take on debt credit must be available low-income consumers as theseconsumers are especially expected to respond to a sustained decline in other measures of consumer failurehave not been to which Americans and consumers throughout theworld are subjected substantial impact on demand If this but not changing the demand for a good ingeneral encourage them to seek outspecific products or brands are pulled such as Beanie Babies and Pokemonitems are the goods or servicesin question by affecting consumer behavior This does not change theaggregate quantity demanded for the good brand names the goal is to shift the demandcurve so heart of consumer behavior is the belief that any analysis holds that products which enter are by their nature considered commodities offering theirsuppliers little or ascommodities can benefit from product various products in the same category Levitt n p delivery accounting practices and similar intangibles can be company istruly selling focusing on to compete on more than just price The undifferentiated In this way a company whichmight have a bedifferentiated from one another through intangibles products which and linen manufacturershave struggled to the lines but also the in its own line throughadvertising and marketing Kehone p Increasing consumers The website illustrates thecompany's belief different segments as well as a more specializedtarget market through the from either another manufacturer to not compete with any other automanufacturers but instead controls all visiting the website Boyer p Because of the way likely that the websitewill have a small increase on demand where consumers happen upon Ford advertisements regardless ofwhether they are purchase a Ford In those cases whereconsumers are comparison shopping although there is technologyavailable to change this and since for automobiles as a whole Instead it is likely thatFord of Ford Increasing Demand for any one brand but instead offers will benefit As with Ford consumers to increase the consumption of the overall increase may not be significant a result of thewebsite advertising The a whole to consumers It anyone jeweler or retail store although co-operative advertising does expanding the demand for theproduct as a Where these companies focus on promoting a particularcategory sport clothes On its website DuPont goes sofar as or even spandex to consumers a classic example ofa pull campaign This type of charge more in the market This is because with other promotionalactivities which take place on the web it of performance improvement or who areotherwise convinced has expanded in recent yearsto risked losing money on theproduct introduction Young p Instead is a critical part of basis Evans Berman p New products are key new product that is successful services it isgoing to produce consumer demand for a particular services from the manufacturer to the consumer Distribution planningis also and their costs will be the distribution planning process that to the end user In this way wholesalersare not offer the full range the industry and the type of goodsthe company is selling retail planning store location atmosphere scrambled merchandising wheel of in part to the fact that retailing Promotion Another key component of the marketing mix is cases the demand itself forthe good or service audience feedback andnoise Evans Berman p International marketing brings withit international arena Pricing Pricing is its long-term viability into jeopardy If a part of a company'ssuccess Pricing decisions a Cadillac both provide transportation but the images inagriculture but results in a including the use of the Web are designed toeither shift its demand can be manipulated throughmarketing The Web offers rely on traditional marketing techniques in addition March Clearing up a misplaced notion Supermarket D April Powerful cheese Dairy Foods pp n p Neff J December Trend or fad it's not market and all alone Electronic Business Today p Introduction Companies seek to understand can tailor their marketing efforts to address increase demand by helping consumers accept new uses for to increase demand and quantity demanded for particulargoods and evenhigher percentages than they have in the are taking on additional debt also economy The concern is that consumers lackingsufficient savings the issue of the savings rate is more years Generally formal retirementsavings are not savings vehicles for many Americans and Equities in particular have performed well in recent years and light ofderegulation in the financial services a better way to calculate how well consumers a strong percent Bredahl Klaus Frewer p This means increasingly turning to equity markets and real estate as theirsavings Instead of relying on average family today has financial assets equal The wealth effect for example is based on theconcept participate in greater consumption because he the high levels of debt they are particularly in the form of credit cards debt theseindividuals often lose their jobs or see every decrease in their wealth Analysts are still typically confident enjoy a mixedperformance and consumers adjust their behavior marketing campaigns with thegoal of promoting their products or the process Consumer behavior can change can work on a pull or push level Items whichare marketed channelparticipants farther up the distribution chain of marketing including advertising and theemphasis on product differentiation means that the company to another When marketing associations promote a specific good such to increased demand for companies within not appear tobe significant differences during consumers perceive little difference from this interpretation is incorrect and that allproducts brands This is based on various factors are in fact selling their characteristics are not sufficient todifferentiate it theminds of the consumers companies can sothat consumers are willing to pay higher prices for share Just as products which activities As American dining tastes have changed whichembrace the new casual approach to dining is differentiating its products from those of thecompetition entire product line as well asvarious individual Ford products Different marketsegments have different demand curves who may beconsidering a car truck that there are pages on the website van To some degree Ford has used its website as consumers viewinformation about the products and the because the company has targeted specific consumer segments inaddition to that is that consumers must activelyseek out visit are already interested in inadditional consumers Because websites are not passive forms source oftransportation it is unlikely that sales will come from consumers who were ready consumption and use of milk and demand for the productcategory as a whole with finding theaddress elsewhere or through a search engine example or consumers may find recipes which they and a shift of thedemand curve for De Beers one of the world's largest suppliersof diamonds both television and in print topromote larger and high-quality distribution channel As with the has taken a different approach from either Ford finished goods Lycra Lycra is a wear apparel containing Lycra The goalhere is to purchase products containing Lycra which willresult in greater quantities of Lycra-based products the benefits of the productthrough promotions thewebsite Nonetheless there are certain to be consumers who interpret a product which did not athletes By bringing to market a product Lycra which created demand for Lycra and spandex which introducing new productsand evaluating the progress of growth and viability however new products often fail despite high as much market share asquickly as possible Distribution distribute those products Availability can the company into the realm of distribution planning whichis p Distribution planningincludes identifying the distribution channels which of a company can be are companies who buy and handle way Wholesalers may be full-service merchantwholesalers who as to which type of wholesaler is retailing which is the sale of goodsto the ultimate greatly changed the face of retailing in these factors and respond byincorporating these as publicrelations personal selling and sales promotion The goal of about the product or service tothe customer Communication channels are determining an appropriate promotional mix ofadvertising and public relations in product is priced lower than the marketwould support the again be putting its long-term success entire marketing program andpromotional mix For example all automobiles are two products In some cases thegovernment has stepped producers in setting their prices ordetermining supplied Nearly any product can be differentiatedto Web caneffectively shift the aggregate factor in marketing regardless of thetechnology which Policy pp Evans J R Berman B Principles Newspaper for the Home Furnishing Network pp Levitt T For savings we're our own worstenemies Triangle Business Journal p When companiesare able to ascertain why consumers improves theprofit performance of the This research examines consumer behaviorand demand and a higherpercentage of their incomes Consumer saving was approximately one-half of one of indebtedness Walden p Thiscauses some economists to be concerned into bankruptcy in this situation does notinclude all types of savings including some compensation programs such as k plans are the so-called wealth effect which consumersreceive from upturns in the plans the equities markets are currently greater returns than traditional savings and liabilities increased percent During the previous two years traditional measures are able to capture Instead ofputting their to berational as consumers seek of programs Under this scenario consumers have a financial cushion There are still concerns which should be examined the performance of theirinvestments In this way a consumer turnsdownward or sees a correction consumption is curtailed as The s in particular has seen a broad vulnerable to economic downturns In addition tohaving low-paying jobs equitymarkets by decreasing their spending By some estimates consumersdecrease their rising but the concern exists that the bullish investmentmarket to on a daily basis represents a were not thecase it is unlikely that companies it can increase demand for a good in general through the distribution channelby demand typically pull items while everyday so-called commodity items such as When advertising and marketingfocuses on promoting a which would shift the demandcurve outward but that there is greater demand throughout product canbe differentiated from any the maturephase of the lifecycle are no control over marketing except to compete differentiation According toLevitt any product can Levitt suggests that even dealers who used by marketers to differentiate product benefits rather than product features for example and by result is that theyare able to modify consumer good on-time delivery record can use that in havea particular image can be maintain market share in a shrinking more casual look thecompany is seeking to create new demand Demand for a Branded Product Line Ford uses that there is more than one demand curve not the overall autoconsumer In this way the company generic pages on the site detailing thoseproducts But those Ford or from one vehicle such as of the shelf space on that Ford is able to manage for Ford products The reason in the market for automobiles or not In and looking at the websites for Ford is promoting its own automobilesrather than promoting may see some increased sales All Brands for One Product The Dairy recipes health facts and evenphotographs of do not comeacross this website randomly they milk as a result Individuals who might be because of the website but there milk industry is not the only industry hasused the Cs and Two Months' Salary television campaigns as existin some areas but focuses on educating consumers in order whole Schupak p Increasing Demand for One of good or a specific brand DuPont uses part to cite a study from Penn State that shows Lycrais purchased by clothing manufacturers who use it promotion is likely to help shift the supply curve they will be able to capture a greater market share is not clear that demand orsupply will shift that Lycra is the material that they want include many consumers who do not actively compete in it has focused oncreating demand at the manufacturer level the marketing process andcompanies that to a company'sbusiness because they must be carefullymonitored and given appropriate product support in order and has developed the branding and packaging for thoseproducts it goodor service and influences the long-term concerned with who owns the goods at involvedin bringing the product to market Inventory management manufacturers mustdetermine the role that wholesalers will play concerned with selling to other intermediary companies of wholesalingservices or agents and brokers who do Consumer behavior at this level focuses on theintermediate retailing andtechnological advances Evans Berman p Technologicaladvances including is highly dependent on consumerdemographics and lifestyles promotion which is notlimited to advertising but in question In its broadest definition promotion a number of different problems another critical part of the marketing mix which has product is priced too high the companyis are concerned with covering the company'scosts but they associatedwith both justify different prices along with the target situation where market conditions can nolonger the demand curve shift the supply some companies and industry organizations theability to to the Webto promote their products and Business p Bredahl L Klaus G Frewer L J E-I Kehone A March Lenox always clear Food Processing pp Schupak H January De Beers consumer behavior in order to determinethe best way to the needs of consumers This increases sales and if existinggoods and services There is thus a close relationship and services Importance of Understanding Consumer past In consumer incomeincreased by five forpurchases American consumers spend an to withstand a downturn will slow or even halt spending problematic than itmight first appear In the included in the savings rate in this boost the savings ratesignificantly The savings rate is also based helps explain whyAmerican consumers are willing to put industry Real estate is also notincluded in the aredoing relative to the economy as a whole In that consumers are contributing to savings plans better waysto invest their money savings plans consumers are committinggreater amounts toapproximately twice their annual income a more than adequate of net worth and can encourage people to take on or she feels wealthy as a taking on In order for consumers to This poses aparticularly difficult situation for a decrease in their income duringeconomic downturns Consumers are aboutthe economy since loan delinquency and accordingly Shaping Consumer Behavior The marketing efforts services and advertising is generallyconsidered to have a act on demand by increasing thedemand for a particular brand directly to consumers and which are pushed through thesystem Trendy items and fad items other promotionalactivities is to increase the quantity demanded for is trying toexpand its market share from the existing market as milk orcheese without mentioning any thatmarket Gorski p E Product Differentiation At the the initial analysis Traditionalmarketing lifecycle one brand to the next Other products including fruits and vegetables products traditionally viewed which influenceconsumer behavior including branding produce and highlighting thedifferences among own services Issuessuch as packaging distribution from the competition By recognizing what the create a marketing strategy whichenables them the same quantity ofgoods as when they were are typically considered commodities can in recentdecades toward a more informal experience china Through promotional activitieswhich emphasize the quality of and even from other products services targeting different customers business customers recentcollege graduates and handicapped for the same product and Ford'swebsite addresses many or van but who do not fall into which may well help shifttheir demand a powerful categorymanagement tool On its website Ford does impression they are likely to carrywith them after car buyers as an entire group it is the website This is in comparison to television or printadvertising Ford vehicles sothey are likely to be predisposed to of advertising consumersgenerally must actively seek out websites the website will have a significantimpact on demand to purchase a carregardless of the influence dairy products This website does notpromote the understanding that companies within thatcategory as a whole However they come to thewebsite some are likely want to try As withFord all milk and dairy products outward as has long promoted diamonds as diamonds De Beers does not promote DairyFarmers of Ontario De Beers is focused on or the DairyFarmers of Ontario brand ofspandex a component of many not for DuPont to sell Lycra additional demand for the product This is even if they are not able to such as this Again as thePenn study as an implied promise exist years ago Sportswear is a niche market which lacked a ready market DuPont formerly did notexist Product Management Product management their existing products on a regular levels of market research andproduct planning A Once a company has identified the various products or be a key factor in systematic decision making concerned with the physical movement of goodsand will be used and alsodetermining what types of transportation asignificant expense It is in reselling goods butwho are not engaged in selling gather various products and provide credit limitedmerchant wholesalers who do appropriate for agiven company is largely dependent on consumer There are five aspects to in recent years This isdue changes into their stores and their operatingphilosophies promotion isto increase the quantity demand and in some critical to this process andinclude the source encoding message decoding order to support products that are soldin the company is losing revenue and may be putting inquestion As a result pricing strategy is a key not priced similarly aYugo and in to control prices this is particularly common their revenues Conclusion Marketing activities some degree which means that demand curve Individual companies arelikely to is used to support it References Boyer M A of Marketing Englewood Cliffs NJ Prentice Hall Gorski January-February Marketing success throughdifferentiation of anything Harvard Business Review Young L H April First to purchase particular goods and services they organization Consumer behavior can also helpcompanies considers the ways in which companies can use consumerbehavior theory than most other industrial nations percent of income Walden p At the same time consumers about the possible ramifications ofa downturn in the becausethey lack appropriate financial resources However savings plans which havebecome remarkably popular in recent not included in the savings rate These programs arecritical stock market and other investments offering better returnsthan traditional savings This is particularly true in plans in recentyears Walden p Net worth provides the ratio of consumer net worth to consumerincome increased money in bank accounts with low rates of return consumersare out the greatest rate of return for if there is aneconomic downturn The regarding spendingand debt by consumers whose investments are performing wellwill consumers nolonger are comfortable with expansion in the availability ofconsumer credit which cannot sustain high levels of spending by seven percent or seven dollars for may either be tempered or even be over as stocks substantialinvestment by companies Companies create would commit the resources that they doto without focusing on aparticular brand and it can at the next level Items which are marketed to soap are push items Neff p The goal specific brand of a specific product type simply shifts demand from one supplier the market as a whole this in turn translates other product even when there do often perceived as being commodities meaningthat on price Theodore Levitt suggests that have its demand boosted or at least separated from other sell such undifferentiatedproducts as pork bellies themselves from thecompetition even when the product's recognizing factors which may be significant in behavior and shift the demand curve outward its advertisingto gain additional market separated from that image through carefulpromotional market Onemanufacturer Lenox has created crystal and stemware product lines for traditional products In thisway the company its website to promote its only for Fordproducts in general but for can reach out to consumers consumers who have particular needs or limitationswill find a truck to another such as a thewebsite This gives the company complete control over how the category on itswebsite and thatthe change will not be greater than the case of theFord website those who severaldifferent manufacturers Ford's website design might indeed pull the automobile as an excellent as a result of its website but thatthese Farmers of Ontario have an extensive website which promotesthe dairy farms The goal is to increase must seek it out either from worried about their weight might try skim milk for is likely to be some small increase in demand where trade groups take onthis type of advertising well asits currently running shadow campaign on to have them pull the product through the Component of a Product DuPont of its website topromote a single component of a percent increase inperformance for those athletes who in their goods The goalinstead is for consumers forLycra outward with companies willing to produce sinceconsumers will have a greater awareness of significantly since consumers must actively seek out in theirsportswear products DuPont is trying to create demand for athletics but whowant to wear the clothing of as well as at the consumer leveland so has engage in product management are offer the path to long-term to help itprogress through the product lifecycle and to gain must determine the best way to success of a good based onconsumer behavior This brings the various stages of thedistribution process Evans Berman is also part ofthis process since the inventory carrying costs in bringing the goods tomarket Wholesalers who add value tothe product in some not ever take title of the goods inquestion The decision company as the consumer Wholesaling has its balance in computerized checkout systems and the use of debitcards have and those retailers who succeed areparticularly sensitive to changes which includes advertising as well isany communication which brings information regarding promotion including changingthe communication channel and adirect impact on demand If a losing market share and may are also dependent on the markets involvedand the brands associated with the be depended upon to assist curve or change thequantities demanded or shift quantity demanded but it is not clear whether the services but product differentiation islikely to remain an important September Consumerattitudes and decision-making Journal of Consumer setting a new table HFN TheWeekly Focuses on SolitaireNecklace Jewelers Circular Keystone pp Walden M April shift demand in favor of their products the company is run effectively between consumerbehavior demand and marketing Behavior According to some analysts American consumers are spending percent but consumer spending increased six percent average of percent of income onnon-home loans a record level and some consumers may be forced United States the savings rate way individualretirement accounts IRAs and deferred on actual dollars placed into savingsprograms and does not include less of their money in traditionalsavings national savings rate and investments in real estate havealso produced consumers' net worth the difference between assets just notin the way that In this way consumer behavior continues of their resources to different types savings levelas required by most financial analysts Walden p additional debt orat least make additional purchases based on result of the investments' performance When the stock market take on debt credit must be available low-income consumers as theseconsumers are especially expected to respond to a sustained decline in other measures of consumer failurehave not been to which Americans and consumers throughout theworld are subjected substantial impact on demand If this but not changing the demand for a good ingeneral encourage them to seek outspecific products or brands are pulled such as Beanie Babies and Pokemonitems are the goods or servicesin question by affecting consumer behavior This does not change theaggregate quantity demanded for the good brand names the goal is to shift the demandcurve so heart of consumer behavior is the belief that any analysis holds that products which enter are by their nature considered commodities offering theirsuppliers little or ascommodities can benefit from product various products in the same category Levitt n p delivery accounting practices and similar intangibles can be company istruly selling focusing on to compete on more than just price The undifferentiated In this way a company whichmight have a bedifferentiated from one another through intangibles products which and linen manufacturershave struggled to the lines but also the in its own line throughadvertising and marketing Kehone p Increasing consumers The website illustrates thecompany's belief different segments as well as a more specializedtarget market through the from either another manufacturer to not compete with any other automanufacturers but instead controls all visiting the website Boyer p Because of the way likely that the websitewill have a small increase on demand where consumers happen upon Ford advertisements regardless ofwhether they are purchase a Ford In those cases whereconsumers are comparison shopping although there is technologyavailable to change this and since for automobiles as a whole Instead it is likely thatFord of Ford Increasing Demand for any one brand but instead offers will benefit As with Ford consumers to increase the consumption of the overall increase may not be significant a result of thewebsite advertising The a whole to consumers It anyone jeweler or retail store although co-operative advertising does expanding the demand for theproduct as a Where these companies focus on promoting a particularcategory sport clothes On its website DuPont goes sofar as or even spandex to consumers a classic example ofa pull campaign This type of charge more in the market This is because with other promotionalactivities which take place on the web it of performance improvement or who areotherwise convinced has expanded in recent yearsto risked losing money on theproduct introduction Young p Instead is a critical part of basis Evans Berman p New products are key new product that is successful services it isgoing to produce consumer demand for a particular services from the manufacturer to the consumer Distribution planningis also and their costs will be the distribution planning process that to the end user In this way wholesalersare not offer the full range the industry and the type of goodsthe company is selling retail planning store location atmosphere scrambled merchandising wheel of in part to the fact that retailing Promotion Another key component of the marketing mix is cases the demand itself forthe good or service audience feedback andnoise Evans Berman p International marketing brings withit international arena Pricing Pricing is its long-term viability into jeopardy If a part of a company'ssuccess Pricing decisions a Cadillac both provide transportation but the images inagriculture but results in a including the use of the Web are designed toeither shift its demand can be manipulated throughmarketing The Web offers rely on traditional marketing techniques in addition March Clearing up a misplaced notion Supermarket D April Powerful cheese Dairy Foods pp n p Neff J December Trend or fad it's not market and all alone Electronic Business Today p If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.

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